MAY 2024

Andrew and SMI got together in late April to discuss the release of his first book,  'Finding Margaret' (BiteBack Publishing Official Release 23.05.24). The goal being to promote the book pre-orders and boost sales and events surrounding it. Andrew employed us as his full time social media team. Andrew, known as 'ToryBoy' on X had amassed 313k followers, TikTok (3k) but was not widely available on any of the other platforms. 

Firstly we created a website for him and then launched him on to Instagram, Facebook, You Tube (Channel Creation) , LinkedIn and got to work growing his networks via  video/reel creation, fan engagement - organised strategic set ups combined with his PR (The Commercial Agency) working together to ensure that the exposure was in place pre-release. 

RESULT

By the 17th May Andrew had managed to get to #5 on the Amazon Hot New Releases (pre-orders alone) and his videos/reels were regularly getting over 15K views. At the time of publishing this case study Andrew had increased his overall internet exposure by 75% and the interview we highlighted on This Morning has received over 150k views. 

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