Clients
Andrew Pierce
Andrew Pierce, Senior Correspondent for The Daily Mail, GB News Presenter, and GMB Pundit, is also the author of the Sunday Times Bestseller Finding Margaret. Before the launch of his debut book, Finding Margaret, Andrew sought to enhance his social media presence and engagement. Working closely with him and his management team, Social Media Icon developed and executed a strategic campaign to maximize visibility and drive pre-orders for his book.
Our approach included a comprehensive social media strategy that combined targeted content creation, influencer partnerships, and high-impact publicity efforts. We ensured that Andrew’s online platforms maintained consistent engagement, leveraging analytics and audience insights to optimize performance. The success of this campaign laid the foundation for the launch of Piercing Politics in September 2024, a platform designed to amplify Andrew’s perspectives and opinions. By March 2025, Andrew’s TikTok views for the year (April 2024 – March 2025) reached 21 million, while his overall follower count across X, TikTok, and Meta saw a remarkable 97% increase.
Mark Field
Mark Field, Former Foreign Office Minister, Geopolitical Commentator, and Author, had no established social media presence before the publication of his book, The End of an Era. Just two weeks before the book’s launch on March 27, 2025, Social Media Icon was enlisted to create and manage his social platforms, develop compelling content, and drive pre-orders through a strategic promotional campaign.
We developed a targeted approach that included high-quality visuals, engaging written content, and a publicity plan that leveraged both organic and paid reach. By carefully crafting Mark’s digital narrative, we amplified his thought leadership and positioned his book as a must-read within political and international affairs circles. As a result, The End of an Era achieved an impressive #3 ranking on Amazon’s Politics Books Hot New Releases. Mark’s following across multiple platforms continues to grow daily, solidifying his influence and expanding his reach within the digital space.
Rachel Kelly Wellbeing
Rachel Kelly, a wellbeing advocate and author, sought to expand her online presence ahead of the release of her book, The Gift of Teenagers. Although she had existing social media platforms, Social Media Icon identified an opportunity to strengthen her brand identity by rebranding her online presence to Rachel Kelly Wellbeing. This strategic move brought consistency across all her platforms and created a unified, professional image that aligned with her message.
To support her book launch and ongoing engagement, we developed a comprehensive content library filled with valuable information, practical advice, and interactive content designed to resonate with her audience. Our approach also included data-driven video content creation, leveraging analytics to identify trending topics and formats that would maximize reach and engagement. Collaborating closely with her existing team, we launched a 12-month strategic branding campaign that not only amplified the book's visibility but also positioned Rachel as a leading voice in the wellbeing space. Her social media presence continues to grow, with increased engagement and a stronger connection with her community.